5 Key Points on the Value of Content Feedback in eLearning

User feedback is king and ensuring that you use and learn from it and implement recommendations/feedback is event more important. This reminds me of what one of my teachers used to say, “Listen and learn!”

Over the years of implementing an LMS, for me one the one key functionalities when implementing and managing an eLearning strategy is the user feedback functions available on the LMS for the content that you serve up to your users. With the amount of investment that goes into creating and pushing content to your users via the LMS, you want to ensure that your users benefit from this content and you are effectively getting a return on investment (ROI) on the content you are providing.

So to drive this ROI, you need to:

1. Implemented a feature to gather user feedback on the content being served on your LMS. Where this could be a simple star rating system as you see on shopping sites with a feedback box. The star rating system is also useful for users to see what their peers (other users) have thought about the content and will help drive usage on it. Whilst the feedback box will allow users to post any positive or negative comments about the content.
2. Ensure that once you see the feedback from users, then you need to listen to this feedback received and implement any changes that are recommended by your users. Where after implementing these changes, it would be useful to also check the feedback on the same content after the changes. This will allow you to gauge how the change implemented has been perceived by your users.
3. Ensure this feedback is also available to your content vendors across the board so that all vendors can see what aspects of content are received in a positive manner and what elements are received in a negative manner. This can be done with some simple reports that you share across your vendor base and allows all vendors to improve their offering plus drive usage of their content.
4. Ensure you continuously measure the feedback over the life-cycle of the content and have continuous reporting on this feedback, where effectively you are measuring the impact of the content.
5. Provide feedback of any changes you implement on the content based on feedback received. This could be done on the home page or a new page you have available. This effectively provides a means to communicate changes implemented and makes the users aware that you are listening to their feedback.

I hope the above key points help you when implementing your LMS and eLearning strategy. Note that within the Jzero LMS we have always had a quick feedback feature that is available on the course library but we have now extended that as part of our Social Learning functions where content can be liked, rated, commented on and shared, hence drive user discussion & feedback on content.